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SOS is a newsletter packed with practical tips from storytelling experts

Discover the best techniques and storytelling success stories

Apply them to your meetings, presentations, emails, messaging, social media...


Storytelling secrets in a 2-minute takeaway

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Our modern format is ideal for busy professionals

We summarize hard-to-digest information to save you time

A short but intense format - read in 2 minutes every 2 weeks!

Learn the art of storytelling throughout the year

Immerse yourself in storytelling all year long while going about your day-to-day

Learn new skills each month without investing much time or money

Take it in and practice at work regularly, every 2 weeks



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  • Instead of €128 or 50% off

     ♥︎ Early Adopter offer—Expires soon! 


    • ✓ 2 lessons per month, i.e. 24 lessons per year

    • ✓ Discover storytelling techniques & trends

    • ✓ A concise format that can be read in 2 minutes


    ✌︎  No risk: 30 days to change your mind after launch (~mid-avril 2021)



  • Subscription for 5

  • $€256incl. tax, the 1st year
  • Instead of €512 or 50% off

     ♥︎ Early Adopter Offer—Expires soon! 


    • ✓ Subscription for 5 people of your choice

    • ✓ 2 lessons per month, i.e. 24 lessons per year

    • ✓ Discover storytelling techniques & trends

    • ✓ A concise format that can be read in 2 minutes


    ✌︎  No risk: 30 days to change your mind after launch (~ mid-April 2021)




For 8 years, we have been transforming hard-to-digest information into beautiful stories

A boutique agency with a team of multi-disciplinary experts

Clients in France and abroad, from startups and SMBs to multinationals

One of the few agencies in France that uses real storytelling!


Tarek Issa, CEO of SMG, for The Tribune



  • review rating 5  I can only give my highest recommendation for SMG Agency. As a technology start-up our product is complex. SMG helped us craft a compelling story that helped us explain the value of our offering in a way that was both interesting and engaging with potential customers and investors. They helped us through the entire process- from messaging to creative to execution. They are true masters at their work. And they are also a pleasure to work with. Thank you Tarek, Laëtitia and SMG!

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  • When is the launch of SOS?

We are finalizing the final details and plan to launch the newsletter by mid-April 2021!


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 How to create a powerful message 


Reading < 2 minutes.



When we talk about an idea or a project, our reflexes automatically lead us to explain what it is, that is, the “WHAT”.


  • Problem : This approach struggles to grab the attention of our target audience, is far from memorable, and may even look like a sales pitch. Not very captivating!


  • Solution : Start with the “why”, followed by the “how”, and finally the WHAT.


 WHY “WHY”? 

It’s been 11 years since Simon Sinek popularized the concept of WHY during his famous TED Talk (a must see!). He says that starting his story with WHY makes it a lot more impactful.


  • As a storytelling agency, this is something that we have tested and applied over and over again—to our liking—during our projects. And it works!


  • Explaining the “why” is a great persuasion technique.


  • When someone explains the “why” to us, we subconsciously put ourselves in their shoes and try to understand their choices. Like this, we create genuine empathy and a human bond.


  • The “why” communicates our values ​​and goals, which inspires and attracts like-minded people.


  • When inspiration and empathy are there, our audience is likely to listen to us attentively, remember our message and take action: buy our product, join our community, give the green light to a project, etc.



When you communicate an idea or a project, follow these steps.


1- Resist WHAT

  • Your reflexes will naturally want to explain WHAT first.


  • Resist the temptation! We will get back to this…


2- Explain WHY

  • Think about the WHY of what you are doing.


  • Start your message with WHY.


3- Then HOW

  • Now move on to HOW: how you do what you do.


  • In general, this relates to your USP: a differentiating feature, a methodology, expertise…


4- End with WHAT

  • At this point, your audience should be more receptive.


  • Finally, explain your product or service and how it relates to the WHY.


5- Bonus : Make it happen with a CTA!

  • If your goal is for your audience to take action, mention your Call-To-Action at the end.


  • Depending on the channel, this can take the form of buttons (Order, Subscribe, etc.) or similar.



Apple is a compelling example of this:


  • Why : “Think Different” – We see things differently and challenge the status quo.


  • How : By creating high-end products that are attractive and easy to use.


  • What : The products – iPhone, Macbook, AirPods, etc.



  • Your next speech or presentation to the team or a client.


  • Your company’s messaging, on the website, in the brochure, orally or in writing.


  • Your communication on social networks, an upcoming meeting, etc.



Check out Simon Sinek’s book, “Start With Why”.