MASTER THE ART OF GOOD STORYTELLING

RECEIVE TIPS & CASE STUDIES EVERY 2 WEEKS IN A 2-MINUTE EMAIL

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POWER YOUR PROJECTS WITH SOS

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Strengthen your communication skills

SOS is a newsletter packed with practical tips from storytelling experts

Discover the best techniques and storytelling success stories

Apply them to your meetings, presentations, emails, messaging, social media...

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Storytelling secrets in a 2-minute takeaway

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Our modern format is ideal for busy professionals

We summarize hard-to-digest information to save you time

A short but intense format - read in 2 minutes every 2 weeks!

Learn the art of storytelling throughout the year

Immerse yourself in storytelling all year long while going about your day-to-day

Learn new skills each month without investing much time or money

Take it in and practice at work regularly, every 2 weeks

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LIMITED PRE-LAUNCH OFFER

  • Individual Subscription

  • $€64incl. tax, the 1st year
  • Instead of €128 or 50% off

     ♥︎ Early Adopter offer—Expires soon! 

     

    • ✓ 2 lessons per month, i.e. 24 lessons per year

    • ✓ Discover storytelling techniques & trends

    • ✓ A concise format that can be read in 2 minutes

     

    ✌︎  No risk: 30 days to change your mind after launch (~mid-avril 2021)

     

    🔒 PRE-ORDER

  • Subscription for 5

  • $€256incl. tax, the 1st year
  • Instead of €512 or 50% off

     ♥︎ Early Adopter Offer—Expires soon! 

     

    • ✓ Subscription for 5 people of your choice

    • ✓ 2 lessons per month, i.e. 24 lessons per year

    • ✓ Discover storytelling techniques & trends

    • ✓ A concise format that can be read in 2 minutes

     

    ✌︎  No risk: 30 days to change your mind after launch (~ mid-April 2021)

     

    🔒 PRE-ORDER

SMG, STORYTELLING AGENCY SINCE 2013

For 8 years, we have been transforming hard-to-digest information into beautiful stories

A boutique agency with a team of multi-disciplinary experts

Clients in France and abroad, from startups and SMBs to multinationals

One of the few agencies in France that uses real storytelling!

STORYTELLING IN FRANCE

Tarek Issa, CEO of SMG, for The Tribune

THEY TRUST SMG

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  • review rating 5  I can only give my highest recommendation for SMG Agency. As a technology start-up our product is complex. SMG helped us craft a compelling story that helped us explain the value of our offering in a way that was both interesting and engaging with potential customers and investors. They helped us through the entire process- from messaging to creative to execution. They are true masters at their work. And they are also a pleasure to work with. Thank you Tarek, Laëtitia and SMG!

    thumb Philip Guarino
  • review rating 5  With SMG, we have found a company that is willing to give us all the time and energy necessary to ensure that our campaigns are a success. Beyond the client/provider relationship, we have forged a real partnership with SMG, based on trust and exchange of good practice. Thanks to SMG we have been able to optimise our online marketing budget, all the while achieving tangible results (at last). Campaigns and advice are all tailored to fit our needs. Most of all, SMG is transparent in its dealings and we know exactly how our budget is being used – this is a refreshing change and makes a world of difference!

    thumb Marc McHugo
  • review rating 5  SMG a traité notre cas en profondeur, ne se limite pas à vous dire de rajouter du contenu sur votre site mais élabore des recommandations poussées et s'assure que celles-ci sont respectées ; SMG vous fera travailler, ce qui est un bon signe mais les résultats ne se feront pas attendre. La majorité des conversions de nos objectifs provient déjà de la campagne Adwords qu'ils ont mis en place récemment.

    thumb Pascal Carré

FAQ

  • When is the launch of SOS?

We are finalizing the final details and plan to launch the newsletter by mid-April 2021!

 

  • Can I cancel and get a refund?

Following the launch of the project, you have 30 days to cancel and get a refund by simply emailing hello [at] smg-agency.co

 

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We delegate payment to the most reputable and secure platforms in the world: Stripe and PayPal. You can pay with your Visa, Mastercard, Amex or with your PayPal account.

 

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You can email us at hello [at] smg-agency.co

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 How to create a powerful message 

 

Reading < 2 minutes.

 

 CONTEXT 

When we talk about an idea or a project, our reflexes automatically lead us to explain what it is, that is, the “WHAT”.

 

  • Problem : This approach struggles to grab the attention of our target audience, is far from memorable, and may even look like a sales pitch. Not very captivating!

 

  • Solution : Start with the “why”, followed by the “how”, and finally the WHAT.

 

 WHY “WHY”? 

It’s been 11 years since Simon Sinek popularized the concept of WHY during his famous TED Talk (a must see!). He says that starting his story with WHY makes it a lot more impactful.

 

  • As a storytelling agency, this is something that we have tested and applied over and over again—to our liking—during our projects. And it works!

 

  • Explaining the “why” is a great persuasion technique.

 

  • When someone explains the “why” to us, we subconsciously put ourselves in their shoes and try to understand their choices. Like this, we create genuine empathy and a human bond.

 

  • The “why” communicates our values ​​and goals, which inspires and attracts like-minded people.

 

  • When inspiration and empathy are there, our audience is likely to listen to us attentively, remember our message and take action: buy our product, join our community, give the green light to a project, etc.

 

 METHOD 

When you communicate an idea or a project, follow these steps.

 

1- Resist WHAT

  • Your reflexes will naturally want to explain WHAT first.

 

  • Resist the temptation! We will get back to this…

 

2- Explain WHY

  • Think about the WHY of what you are doing.

 

  • Start your message with WHY.

 

3- Then HOW

  • Now move on to HOW: how you do what you do.

 

  • In general, this relates to your USP: a differentiating feature, a methodology, expertise…

 

4- End with WHAT

  • At this point, your audience should be more receptive.

 

  • Finally, explain your product or service and how it relates to the WHY.

 

5- Bonus : Make it happen with a CTA!

  • If your goal is for your audience to take action, mention your Call-To-Action at the end.

 

  • Depending on the channel, this can take the form of buttons (Order, Subscribe, etc.) or similar.

 

 EXAMPLE 

Apple is a compelling example of this:

 

  • Why : “Think Different” – We see things differently and challenge the status quo.

 

  • How : By creating high-end products that are attractive and easy to use.

 

  • What : The products – iPhone, Macbook, AirPods, etc.

 

 APPLICATION 

  • Your next speech or presentation to the team or a client.

 

  • Your company’s messaging, on the website, in the brochure, orally or in writing.

 

  • Your communication on social networks, an upcoming meeting, etc.

 

 TO DIG DEEPER 

Check out Simon Sinek’s book, “Start With Why”.