General Audience, healthcare, doctors, nutritionists.
EU-CaRE is a cardiac rehabilitation programme for the elderly, funded by the European Union and Horizon 2020, in collaboration with AP-HP France.
To share the results of their study on cardiac rehabilitation of seniors, the members of the project needed a video that could be easily understandable and could summarize the results to share on their website and social media.
We came up with the idea to take the same characters from the first video that we made for EU-CaRE, and continue the story to illustrate the results of the finished study. We used EU-CaRE’s data to fuel our creative process in order to translate the complex approach into a very simple and clear story. The end result is a fun and explanatory video that is adapted to a general audience.
Joy, education, and empathy.
Cherry on top: the story continues with the same people from the first video!