Boost your business with strategic storytelling

We are a digital storytelling agency that helps you elevate your communication, captivate your audience, and drive action with powerful strategies.

Trusted by our clients since 2013

The storytelling agency that helps you elevate your brand

SMG is a storytelling agency based in Paris. At SMG, we transform ideas into impactful narratives that do more than just tell a story—they drive business growth and create lasting connections. As experts in business storytelling, we harness the power of words to reshape brands, engage audiences, and deliver results that matter. Our approach blends creativity with strategy, allowing us to infuse your business goals with our storytelling expertise to craft messages that are not only heard but also felt and remembered.

Storytelling is an art and a strategic tool, applicable across all facets of your business. Explore the diverse services we offer below and see how we can elevate your brand!

Discover our Storytelling Services to Transform Your Business

Unleash the power of storytelling to transform your business. Our tailored services are designed to captivate your audience, craft impactful messaging, and drive measurable results. From creating powerful narratives to generating qualified leads, we provide the tools to help your brand stand out and grow.

Story & Messaging

Every brand has a story. Let’s make yours unforgettable.

Brand Story & Narratives

We craft powerful narratives that bring your brand’s core values and vision to life. Let’s transform how your audience feels, thinks, and connects with your brand.

Social Media Content Creation

Position yourself as a thought leader with storytelling-driven content—expertly written and designed to cut through the noise, resonate with your audience, and spark meaningful conversations.

Storytelling Website Copy

Turn every page of your website into an immersive experience. From hero sections to CTAs, we create copy that captivates and converts, inviting visitors to become part of your story.

Blog Content Writing

Drive traffic and engagement with SEO-optimized blog posts that educate, inspire, and keep your audience coming back for more.

Lead Generation

Transform clicks into connections with strategies designed to deliver results.

Landing Pages That Convert

We design landing pages with one goal in mind: generating qualified leads. Each page is strategically crafted to be laser-focused, cutting through distractions to deliver a clear, compelling message that drives action.

Google Ads Campaigns

Leave the heavy lifting to us. From creating targeted campaigns to managing ads, landing pages, and bids, we’ll turn Google Ads into your lead-generation powerhouse—so you can focus on what matters most.

Automation

Great campaigns deserve exceptional follow-through. We build smart, automated systems to nurture leads from the first click to the final conversion. Effortlessly stay connected and close the deal.

Storytelling Pitch

Whether it’s for investors, partners, or a room full of decision-makers, we’ll make sure your pitch lands.

Pitch Decks, Elevator Pitches & Pitches

Cut through the noise with presentations that highlight your value and captivate your audience.

Master the Art of Pitching – Coaching

Perfect your pitch and command attention with personalized coaching that enhances your message, posture, and delivery.

Visual Storytelling

Bring your ideas to life with visuals that inform, engage, and inspire

Brochures

Elevate your brand with beautifully designed brochures that leave a lasting impression and communicate your key messages effortlessly.

Presentations

Stand out with storytelling presentations that don’t just inform but inspire. Impress your prospects and outshine the competition.

Infographics & Storytelling Videos

Simplify complex data and captivate your audience with compelling visuals and immersive storytelling videos.

Automation and AI for SMBs

Streamline your operations and amplify your growth with smart automation and AI solutions.

Audit, Recommendation & Strategy

Uncover hidden inefficiencies with our deep-dive audits across SEO, CRM, project management tools, and more.

Implementation

From ideas to execution, we’ll seamlessly integrate automation and AI into your business, saving you time and boosting results.

Storytelling Workshops & Events

Empower your team, enhance your brand, and create unforgettable experiences.

Storytelling Workshops for Pitching, Converting, and Engaging

Learn the art of storytelling to craft messages that persuade and convert with ease.

Storytelling Workshops for Personal Branding

Discover how to use storytelling techniques to elevate your personal brand and leave a memorable mark in your industry.

Custom Event Creation

From crafting the perfect theme to flawless execution, we design and manage events that align seamlessly with your brand, ensuring every detail is unforgettable.

Why Choose SMG Agency for your Storytelling Strategy?

SMG is a storytelling agency born from a profound friendship between Laetitia Laborie and Tarek Issa. With over a decade of combined expertise and a shared passion for impactful communication, we've built an agency that thrives on innovation and exceptional outcomes.

The Power of Strategic Storytelling​

At SMG, we believe in the transformative power of storytelling to reshape business communication. Our approach goes beyond traditional storytelling seen in movies and books; we craft narratives specifically designed for businesses to captivate audiences and drive measurable outcomes. This strategic application of storytelling has successfully doubled engagement rates, significantly increased website traffic, and multiplied leads by up to five times.

A Perfect Blend of Marketing and Tech

Laetitia and Tarek bring a unique synergy of marketing and technology to our agency. Tarek's extensive background in engineering and AI perfectly complements Laetitia’s deep experience in marketing and communication. This combination enables SMG to devise innovative storytelling strategies that distinctly stand out in the digital landscape.

A Diverse and Dynamic Clientele​

Our clientele ranges from SMBs to large corporations and cutting-edge startups, covering various industries. We tailor our storytelling solutions to meet the unique communication challenges and goals of each client, ensuring personalized and effective strategies that resonate with their specific audiences.

A Human-Centric Approach​

At SMG, we are more than a storytelling agency. We prioritize building strong, lasting relationships with our clients, focusing on the human side of business. We believe in delivering quality over quantity, with each project executed to the highest standards of excellence and creativity.

Ready to elevate your business with powerful storytelling?

Our Storytelling Agency changed their business

Marc Mchugo​
Marc Mchugo​
Study Experience
With SMG, we have found a company that is willing to give us all the time and energy necessary to ensure that our campaigns are a success. Beyond the client/provider relationship, we have forged a real partnership with SMG, based on trust and exchange of good practice. Thanks to SMG we have been able to optimise our online marketing budget, all the while achieving tangible results (at last). Campaigns and advice are all tailored to fit our needs. Most of all, SMG is transparent in its dealings and we know exactly how our budget is being used – this is a refreshing change and makes a world of difference!
Stéphane Perrier
Stéphane Perrier
CIFOR-ICRAF
We have been working with SMG to help us organize events and enhance our virtual visibility campaigns for the last 3 years. The team at SMG showed remarkable professionalism, creativity, and dedication. They understand our mission and deliver communication material that match our values. As a development not-for-profit organization, this is an important differential. Their graphic design work elevated our visual identity, making our message more impactful. We highly recommend them for any communication and graphic design needs.
Marie-Christine Ilioou
Marie-Christine Ilioou
APHP - EUCaRE
Very competent, dynamic and creative team. Chosen following a call for tender for a medical study coordinated by the European Commission, their contribution made it possible to develop and maintain communication and dissemination not only to stakeholders but also to the public concerned. Their innovative proposals greatly helped us achieve our objectives. Bravo and thanks to Laetitia and Tarek
Gérald Soubeyran
Gérald Soubeyran
Effective Linduistique
Very fruitful (and pleasant) collaboration with the entire SMG team, on several "projects": development of graphic charter and numerous communication supports, print and digital. Laetitia and Tarek were always attentive, patient (thank you!), and were able to convince us of new and motivating approaches. We felt taken into account, well followed, and even trained throughout these projects! A very nice professional meeting.
Philip Guarino​
Philip Guarino​
I can only give my highest recommendation for SMG Agency. As a technology start-up our product is complex. SMG helped us craft a compelling story that helped us explain the value of our offering in a way that was both interesting and engaging with potential customers and investors. They helped us through the entire process- from messaging to creative to execution. They are true masters at their work. And they are also a pleasure to work with. Thank you Tarek, Laëtitia and SMG!
Elsa Haincourt
Elsa Haincourt
Study Experience
It's a real pleasure to work with Laetitia and Tarek. Always very responsive, it's reassuring to have a contact to count on and to be able to give our confidence to manage subjects that we manage less well.
Pascal Carré
Pascal Carré
Languages & Travel
SMG a traité notre cas en profondeur, ne se limite pas à vous dire de rajouter du contenu sur votre site mais élabore des recommandations poussées et s'assure que celles-ci sont respectées ; SMG vous fera travailler, ce qui est un bon signe mais les résultats ne se feront pas attendre. La majorité des conversions de nos objectifs provient déjà de la campagne Adwords qu'ils ont mis en place récemment.

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