Boost your business with strategic storytelling
We are a digital storytelling agency that helps you elevate your communication, captivate your audience, and drive action with powerful strategies.
Trusted by our clients since 2013
















































The storytelling agency that helps you elevate your brand
SMG is a storytelling agency based in Paris. At SMG, we transform ideas into impactful narratives that do more than just tell a story—they drive business growth and create lasting connections. As experts in business storytelling, we harness the power of words to reshape brands, engage audiences, and deliver results that matter. Our approach blends creativity with strategy, allowing us to infuse your business goals with our storytelling expertise to craft messages that are not only heard but also felt and remembered.
Storytelling is an art and a strategic tool, applicable across all facets of your business. Explore the diverse services we offer below and see how we can elevate your brand!
Discover our Storytelling Services to Transform Your Business
Unleash the power of storytelling to transform your business. Our tailored services are designed to captivate your audience, craft impactful messaging, and drive measurable results. From creating powerful narratives to generating qualified leads, we provide the tools to help your brand stand out and grow.
Story & Messaging
Every brand has a story. Let’s make yours unforgettable.
Brand Story & Narratives
We craft powerful narratives that bring your brand’s core values and vision to life. Let’s transform how your audience feels, thinks, and connects with your brand.
Social Media Content Creation
Position yourself as a thought leader with storytelling-driven content—expertly written and designed to cut through the noise, resonate with your audience, and spark meaningful conversations.
Storytelling Website Copy
Turn every page of your website into an immersive experience. From hero sections to CTAs, we create copy that captivates and converts, inviting visitors to become part of your story.
Blog Content Writing
Drive traffic and engagement with SEO-optimized blog posts that educate, inspire, and keep your audience coming back for more.
Lead Generation
Transform clicks into connections with strategies designed to deliver results.
Landing Pages That Convert
We design landing pages with one goal in mind: generating qualified leads. Each page is strategically crafted to be laser-focused, cutting through distractions to deliver a clear, compelling message that drives action.
Google Ads Campaigns
Leave the heavy lifting to us. From creating targeted campaigns to managing ads, landing pages, and bids, we’ll turn Google Ads into your lead-generation powerhouse—so you can focus on what matters most.
Automation
Great campaigns deserve exceptional follow-through. We build smart, automated systems to nurture leads from the first click to the final conversion. Effortlessly stay connected and close the deal.
Storytelling Pitch
Whether it’s for investors, partners, or a room full of decision-makers, we’ll make sure your pitch lands.
Pitch Decks, Elevator Pitches & Pitches
Cut through the noise with presentations that highlight your value and captivate your audience.
Master the Art of Pitching – Coaching
Perfect your pitch and command attention with personalized coaching that enhances your message, posture, and delivery.
Visual Storytelling
Bring your ideas to life with visuals that inform, engage, and inspire
Brochures
Elevate your brand with beautifully designed brochures that leave a lasting impression and communicate your key messages effortlessly.
Presentations
Stand out with storytelling presentations that don’t just inform but inspire. Impress your prospects and outshine the competition.
Infographics & Storytelling Videos
Simplify complex data and captivate your audience with compelling visuals and immersive storytelling videos.
Automation and AI for SMBs
Streamline your operations and amplify your growth with smart automation and AI solutions.
Audit, Recommendation & Strategy
Uncover hidden inefficiencies with our deep-dive audits across SEO, CRM, project management tools, and more.
Implementation
From ideas to execution, we’ll seamlessly integrate automation and AI into your business, saving you time and boosting results.
Storytelling Workshops & Events
Empower your team, enhance your brand, and create unforgettable experiences.
Storytelling Workshops for Pitching, Converting, and Engaging
Learn the art of storytelling to craft messages that persuade and convert with ease.
Storytelling Workshops for Personal Branding
Discover how to use storytelling techniques to elevate your personal brand and leave a memorable mark in your industry.
Custom Event Creation
From crafting the perfect theme to flawless execution, we design and manage events that align seamlessly with your brand, ensuring every detail is unforgettable.
Why Choose SMG Agency for your Storytelling Strategy?

SMG is a storytelling agency born from a profound friendship between Laetitia Laborie and Tarek Issa. With over a decade of combined expertise and a shared passion for impactful communication, we've built an agency that thrives on innovation and exceptional outcomes.
The Power of Strategic Storytelling
At SMG, we believe in the transformative power of storytelling to reshape business communication. Our approach goes beyond traditional storytelling seen in movies and books; we craft narratives specifically designed for businesses to captivate audiences and drive measurable outcomes. This strategic application of storytelling has successfully doubled engagement rates, significantly increased website traffic, and multiplied leads by up to five times.
A Perfect Blend of Marketing and Tech
Laetitia and Tarek bring a unique synergy of marketing and technology to our agency. Tarek's extensive background in engineering and AI perfectly complements Laetitia’s deep experience in marketing and communication. This combination enables SMG to devise innovative storytelling strategies that distinctly stand out in the digital landscape.
A Diverse and Dynamic Clientele
Our clientele ranges from SMBs to large corporations and cutting-edge startups, covering various industries. We tailor our storytelling solutions to meet the unique communication challenges and goals of each client, ensuring personalized and effective strategies that resonate with their specific audiences.
A Human-Centric Approach
At SMG, we are more than a storytelling agency. We prioritize building strong, lasting relationships with our clients, focusing on the human side of business. We believe in delivering quality over quantity, with each project executed to the highest standards of excellence and creativity.
Our Storytelling Agency changed their business






