Astrakhan is an innovation and management consulting agency. Our client came with us with the need to showcase a complex and innovative concept they are implementing into their consulting strategy (SIMV). The challenge was thus to explain a very complex process in a simple way.

We studied the concept and extracted the key information. Then, we used this data to fuel our creative process in order to translate the complex approach into a very simple and clear story. The end result is an infographic that could be used either on digital (website, emailing…) or as a printed brochure.

 

Keywords: Relatable, simple, graphic.