SMG AGENCY | What is storytelling?

TARGET AUDIENCE

Business audience: marketing and communication executives, directors, CMOs, CCOs, CEOs.

CONTEXT

At SMG, we needed to show the power of storytelling to future business partners in a creative way. In order to stand out, we wanted to avoid the typical PowerPoint presentation.  
The idea we came up with was to illustrate storytelling in action—and showcase how emotion-provoking business stories can be, so we decided to use Prezi for an eye-popping visual presentation. Dive into our Prezi above, and share what you think!

Cherry on top: The element of surprise, the design (zoom out—and see for yourself!), and eye-popping visual effects!

Keywords: Simple, relatable, emotions, creative, impact.

CATEGORY

Prezi
Presentation
Explainer
Illustration
Video
Graphic Design

STORYTELLING 80%
RELATABLE//EMOTIONAL 90%
EXPLANATORY 95%
MEMORABLE 100%

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