SMG Agency | Not another “we’re the best” video

TARGET AUDIENCE

Business audience: marketing and communication executives, directors, CMOs, CCOs, CEOs.

CONTEXT

In order to explain what we do in an impactful way, we decided to create a video. But not just another “we’re the best” video…
The video explains the benefits of storytelling using storytelling itself… in less than 1 minute and 30 seconds.

TARGET EMOTIONS

Joy, disappointment and empathy.

Cherry on top: The surprise at the end of the video!

CATEGORY

Video
Storytelling
Illustration
Web

SURPRISE EFFECT 95%
RELATABLE 85%
EMOTIONAL 90%
MEMORABLE 90%

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