CTOs, IT experts, Project Managers, Innovators, Tech Community.
Astrakhan is an innovation and management consulting agency. Our client came with us with the need to illustrate a complex process (Biz-Dev-Ops). The challenge was thus to explain a very complex process in a simple way.
We studied the concept and extracted the key information. Then, we used this data to fuel our creative process in order to translate the complex approach into a very simple and clear story about the evolution of business development culture. The end result is an infographic that could be used either on digital (website, emailing…) or as a printed brochure.
Keywords: Relatable, simple, graphic.